PSYCHOLOGY-DRIVEN

BRAND STRATEGY SERVICES

BUILDING [1-AND-ONLY] BRANDS

using

BRAND ARCHETYPES • THE HERO JOURNEY

PSYCHOLOGY-DRIVEN
 

BRAND STRATEGY SERVICES

 

BUILDING

[1-AND-ONLY] BRANDS

using

BRAND ARCHETYPES
THE HERO JOURNEY
POSITION YOUR BRAND TO WIN

With a brand strategy that helps you understand who you are, who you serve and how to communicate you're the [1-AND-ONLY] choice for customers. 

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PURPOSE

MISSION • VISION

CLARITY

IDENTITY • PROMISE

STRATEGY

1% NICHE • CONTENT

EXECUTION

SEO • MARKETING

BRAND PURPOSE 

ALIGN YOUR BUSINESS + LIFE

By identifying the core Purpose, Mission + Values critical to realizing business AND personal success.

PURPOSE

WHY you exist.

What you stand for in the world. 

MISSION

WHAT you do.

 What, how + who you serve.

VALUES

Core COMMITMENT. 

Key operational principles.

VISION

WHERE you're headed.

Clear focus towards ultimate aim.

BRAND CLARITY 

WIN THE HEARTS OF YOUR CUSTOMERS

Humans weren’t designed to connect with businesses — we were designed to connect with humans. 

Outshine your competition + bring your brand to life by creating a human Brand Archetype Persona through which people emotionally relate to your brand.

Tell a brand story and promise clearly sharing how you help people succeed on their Hero Journey. 

 

 

BRAND ARCHETYPE

Your HUMAN PERSONA.

EMOTIONAL CONNECTION your brand offers customers.

CLIENT ARCHETYPE

WHO you EXACTLY SERVE.

PSYCHOLOGICAL PROFILE of your ideal customer. 

HERO JOURNEY 

Your BRAND PROMISE.

PERSONAL TRANSFORMATION your brand promises customers.

MARKET STRATEGY

CARVE YOUR [TOP 1%] NICHE

Leverage your innate superpowers, life story, natural talents + gifts to identify how your brand exactly meets the needs of ideal customers better than anyone else.

Communicate your [1-AND-ONLY] value with a messaging strategy that shares the right stories, the right way, to exactly the right people. 

 

 

POSITIONING

DIFFERENTIATION FACTOR

OUTSHINE COMPETITION by carving your own [TOP 1%] NICHE. 

[1-AND-ONLY] OFFER

UNIQUE VALUE PROPOSITION

Create a [1-AND-ONLY] SOLUTION to customer problems.

MESSAGE GUIDELINES

STORY • TONE • FRAMEWORK

TELL YOUR BRAND STORY through a clear message structure.

EXECUTION + DISTRIBUTION

SYSTEMIZED MARKETING ROADMAP

Target best SEO, Keywords, Content Pillars + Platforms where you'll best capture attention of your ideal clients using data-driven SEO research, insights + analysis.

Create a delegable content marketing plan designed to strategically reach your ideal customers. 

 

 

CONTENT

PILLARS • TOPICS • MAP

REACH THE RIGHT AUDIENCE with a data-driven Content Strategy.

DATA • SEO

KEYWORDS • CHANNELS

GROW BRAND AWARENESS using SEO data, insight + strategy.

ROADMAP

GOALS • SYSTEMS • METRICS

TARGET, SYSTEMIZE + MEASURE clarified marketing goals.

HEY THERE! I'M MADELAINE --- Musician turned Brand Strategist.
 

I help Entrepreneurs BUILD [1-AND-ONLY] BRANDS

so they can attract more high-ticket clients online,

grow, scale + increase profit,

and manifest the aligned, sustainably successful life of their dreams.

 

I use my lifetime of experience working as a:
  • Professional Musician
  • Storyteller
  • Print + Digital Media Writer
  • Web Designer + Content Copywriter
  • Film Composer, Screenwriter, Producer + Director
  • Stage + Film Actor
  • Content Creator, Designer, Director + Manager
  • Personal Coach
  • Successful Business Owner 
To create content-driven Brand Strategy modern Brands need to succeed.

 

READ MY STORY