POSITION YOUR BRAND TO WIN
With a brand strategy that helps you understand who you are, who you serve and how to communicate you're the [1-AND-ONLY] choice for customers.
PURPOSE
MISSION • VISION
CLARITY
IDENTITY • PROMISE
STRATEGY
1% NICHE • CONTENT
EXECUTION
SEO • MARKETING
BRAND PURPOSE
ALIGN YOUR BUSINESS + LIFE
By identifying the core Purpose, Mission + Values critical to realizing business AND personal success.
PURPOSE
WHY you exist.
What you stand for in the world.
MISSION
WHAT you do.
What, how + who you serve.
VALUES
Core COMMITMENT.
Key operational principles.
VISION
WHERE you're headed.
Clear focus towards ultimate aim.
BRAND CLARITY
WIN THE HEARTS OF YOUR CUSTOMERS
Humans weren’t designed to connect with businesses — we were designed to connect with humans.
Outshine your competition + bring your brand to life by creating a human Brand Archetype Persona through which people emotionally relate to your brand.
Tell a brand story and promise clearly sharing how you help people succeed on their Hero Journey.
BRAND ARCHETYPE
Your HUMAN PERSONA.
EMOTIONAL CONNECTION your brand offers customers.
CLIENT ARCHETYPE
WHO you EXACTLY SERVE.
PSYCHOLOGICAL PROFILE of your ideal customer.
HERO JOURNEY
Your BRAND PROMISE.
PERSONAL TRANSFORMATION your brand promises customers.
MARKET STRATEGY
CARVE YOUR [TOP 1%] NICHE
Leverage your innate superpowers, life story, natural talents + gifts to identify how your brand exactly meets the needs of ideal customers better than anyone else.
Communicate your [1-AND-ONLY] value with a messaging strategy that shares the right stories, the right way, to exactly the right people.
POSITIONING
DIFFERENTIATION FACTOR
OUTSHINE COMPETITION by carving your own [TOP 1%] NICHE.
[1-AND-ONLY] OFFER
UNIQUE VALUE PROPOSITION
Create a [1-AND-ONLY] SOLUTION to customer problems.
MESSAGE GUIDELINES
STORY • TONE • FRAMEWORK
TELL YOUR BRAND STORY through a clear message structure.
EXECUTION + DISTRIBUTION
SYSTEMIZED MARKETING ROADMAP
Target best SEO, Keywords, Content Pillars + Platforms where you'll best capture attention of your ideal clients using data-driven SEO research, insights + analysis.
Create a delegable content marketing plan designed to strategically reach your ideal customers.
CONTENT
PILLARS • TOPICS • MAP
REACH THE RIGHT AUDIENCE with a data-driven Content Strategy.
DATA • SEO
KEYWORDS • CHANNELS
GROW BRAND AWARENESS using SEO data, insight + strategy.
ROADMAP
GOALS • SYSTEMS • METRICS
TARGET, SYSTEMIZE + MEASURE clarified marketing goals.
HEY THERE! I'M MADELAINE --- Musician turned Brand Strategist.
I help Entrepreneurs BUILD [1-AND-ONLY] BRANDS
so they can attract more high-ticket clients online,
grow, scale + increase profit,
and manifest the aligned, sustainably successful life of their dreams.
I use my lifetime of experience working as a:
- Professional Musician
- Storyteller
- Print + Digital Media Writer
- Web Designer + Content Copywriter
- Film Composer, Screenwriter, Producer + Director
- Stage + Film Actor
- Content Creator, Designer, Director + Manager
- Personal Coach
- Successful Business Owner
To create content-driven Brand Strategy modern Brands need to succeed.
READ MY STORY
