I'M MADDY. 

I'm a Musician turned Brand Strategy Coach who helps Entrepreneurs like you take charge of their future.

I've been an entrepreneur all my life. I started my first business at age 11, when I leveraged my passion for animals to create a dog training and breeding operation.

I built my second business in my 20's when I successfully created a Personal Brand business working as full-time musician, singer-songwriter + film score composer in Jackson Hole, Wyoming.

After years working as a professional performer I realized I'd built a business brand that didn't suit my lifestyle needs; so in my late 20's I turned my part-time music coaching practice into a full-scale operation by opening a music recording and education business, Maddy's Music Studio in Jackson Hole, Wyoming --- quickly growing to six-figure success within a few years.

HOW I GOT HERE

As I grew my music coaching  at Maddy's Music Studio I began noticing most of my clients' struggles weren't about learning or playing music, but instead about their mindset approach to learning a new instrument skill set.

ALL of my clients seemed to share the same problem: they were mentally blocked in some way --- creatively, cognitively, emotionally, spiritually --- that made learning and performing music much more difficult than it needed to be. 

In search of the tools my clients needed to break through their mental setbacks, I began a deep research journey to understand why people think the way they do. A naturally inquisitive thinker and voracious learner, I increasingly found myself more and more attracted to scientific research on neurology, human cognition, self-perception and performance.

MY MISSION

My research into human cognition revealed truths that I, as a lifelong content creator, storyteller, musician and performer, had always intuitively understood.

Humans see the world not as it is, but through maps of perceptual meaning. The extent to which we are consciously aware of the meaning, or the narrative we tell ourselves about any given situation, is the extent to which we are empowered to take action in the face of uncertainty.

My research ambition wasn't just about my clients; I was dealing with my own mental health struggles. Around this time I experienced a physical assault that left me crippled  with a world-shaking case of suicidal PTSD. 

My research wasn't just about helping my clients; my mental health journey had me fighting for my life. 

I promised myself that when I made it out of my valley I'd dedicate my life to not only helping others avoid the chasm of unconscious mental chaos within which I was wrestling --- but more importantly, understanding how our minds, experience and conscious focus work together to shape our reality, reveal personal purpose and find our unique place in the world. 

FIRST OF THE NEW WEST 

My work with music clients became less about studying music and increasingly about raising internal awareness, breaking through negative subconscious patterns and rewriting internal narratives.

The client feedback I was receiving was that I was helping people start the business they had always wanted, finally make the career change they'd be desiring, and step into their authentic, powerful professional purpose.

I realized that despite my success with Maddy's Music Studio, it was time to pivot a new business direction --- and my vision for FIRST of the NEW WEST was born. 

WHAT I DO NOW

I help Entrepreneurs build their Brand, Mission, Design and Strategic Marketing Plan.

Through my psychology-driven HERO CODES coaching process I take you from start to finish --- getting clear on the mission and Brand Archetype of your brand, your desired Dream Business Destination and your strategic plan to get there.

By the end of our journey together you'll have a clear idea of who you are as a Brand, who you're talking to with your marketing, how you'll implement your strategy into your next quarterly content marketing plan and where you're ultimately headed as a brand.

You'll know exactly what your Brand Archetype is with an accompanying custom Brand Archetype Book containing everything from the psychological profile of your ideal customer and best messaging, aesthetic and content marketing strategy.