the CREATOR BRAND ARCHETYPE

Also known as: Artist, Inventor, Musician, Writer, Innovator, Visionary, Entrepreneur

The Creator is driven by a desire to become a master expressor and legacy creator of their inherent creative talents. They seek to do so by developing, practicing and mastering their creative skills. 

Creator Brands give customers a feeling of self-expression, individuality and outside-the-box thinking by offering “DIY” or otherwise customer-choice-based products. Common industries include Performing & Visual Arts, Graphic Design, Beauty [Makeup] & Hair [Styling], DIY, Architecture & Interior Design, Highly-Customizable Products, Technology & Software Development.

CREATOR BRAND ARCHETYPE CLIENT PSYCHOLOGY:

Desire: To become a master of inherent creative gifts. To create a life, new reality, and/or legacy of creative work. 

Motivation/Goal: To bring creative vision into reality. 

Motto: “If you can DREAM it, you can be it.”

Biggest Fear: Mediocrity, inability to manifest their goals .

Strategy: To develop, practice + master their creative skills.

Weakness:  Perfectionism, Endless planning/dreaming without execution.

Strengths: Imagination, creativity, self-efficacy.

SHADOW SIDE:

SHADOW QUALITIES: Obsessiveness/Perfectionism

PRONE TO ADDICTION: Work/Creativity/Seclusion

CREATOR BRAND ARCHETYPE INDUSTRIES:

Performing Arts, Graphic Design, Visual Arts, Children’s Arts/Education, Beauty [Makeup], Hair [Styling], DIY, Architecture, Interior Design, Music, Technology, Marketing, Writing, Highly Customizable Products [American Girl Dolls, Build-A-Bear, Tesla], Technology Production [Innovative New Products], Software Development [Game Creation, Coding/Web Design, Application Development]

CREATOR BRAND ARCHETYPE PROMISE:

• Promote self-expression and individuality 
• Often are “DIY” or customer-choice-based products (customized by client).
• Give customers choices + options to build custom service or product experiences.
• Foster innovation in design, encourage risk-taking and “outside-the-box” thinking.

PRICE POINT:

Low-High Mid

CUSTOMERS FEEL: 

Inspired; “I want to do what he/she can.”

DIFFERENTIATING FACTOR: 

Stands out from conformist, traditional, populist, utilitarian and/or non-individualized brands.

CREATOR BRAND ARCHETYPE EXAMPLES: 

CORPORATE/POPULAR: Lego, Pinterest, Instagram, Apple, Adobe Creative, Crayola, Post-It, Movado, YouTube, Canon, Bosch, Micheals, National Endowment for the Arts, Moleskine, Sesame Street, Singer, Free People

MYTHOLOGICAL: Doc [Back to the Future], the Muses [Greek], Athena [Greek], Dr. Frankenstein, John Hammond [Jurassic Park], Nyx, Prometheus [Greek], God {Christianity], Yaweh [Judaism], Walter Mitty, Coco [Disney]

PERSONAL BRANDS: Steve Jobs, Elon Musk, Martha Stewart, Grimes, Jimi Hendrix, Hans Zimmer, Picasso, Georgia O’Keefe, Michelangelo, J.K. Rowling, Johnny Depp, Bon Iver, Maya Angelou, David Bryne