the MAGICIAN BRAND ARCHETYPE

Also known as: the Healer, Catalyst, Visionary, Shaman

The Magician is motivated by a desire to understand the meaning behind things and uncover the hidden secrets of reality. They seek to meet this need by developing their intuitive vision, decoding Universal Laws and helping others do likewise. 

Magician Brands are future-focused and offer products and/or services that help customers transform their inner and/or outer lives. Common industries include Cosmetics [Anti-Aging, Medical Spa], Fitness, Biohacking, Nutrition & Supplements, Holistic Wellness, Mental Wellness, Coaching, Fashion & Design, Spirituality, Plant Medicine.

MAGICIAN BRAND ARCHETYPE CLIENT PSYCHOLOGY:

Desire: To understand the meaning of things + unveil the secret laws of reality; to transform outer reality through inner conscious awakening + help others do the same.

Motivation/Goal: To transform lesser realities into better ones by leveraging Laws of the Universe.

Motto: “Only I hold the power to create my reality.”

Biggest Fear: Unintended consequences, methods don’t work as planned, inability to transform reality.

Strategy: Develop intuition, decode Universal Laws, master inner/outer transformation, help others do likewise.

Weakness:  Manipulation and Narcissism; Evil Sorcery [using power to transform in a negative direction].

Strengths: Identifying Hidden Truths, Intuition, EQ, Mental Focus, Personal Awareness, Teaching.

SHADOW SIDE:

SHADOW QUALITIES: Dishonesty 

PRONE TO ADDICTION: Power/Hallucinogens/Marijuana

MAGICIAN BRAND ARCHETYPE INDUSTRIES:

Blockchain/Crypto/Fintech, Cosmetic [Anti-Aging, Treatments/Surgery] Spa, Fitness/Biohacking, Nutrition [Supplements, Drinks, Herbs, Meal Plans], Holistic Wellness, Therapy + Coaching, Design [Interior, Feng Shui], Fashion [Apparel, Personal Styling], Spirituality/Plant Medicine, Exotic Dining/Travel Services

MAGICIAN BRAND ARCHETYPE PROMISE:

• Are future-focused. Offer “cutting-edge” technologies, thought leadership or social structures.
• Offer products + services that inherently promise to transform customers’ internal and/or external lives. 
• Appeal to New Age/Consciousness/Law of Attraction/Political Catalyst or Cultural Creative customers. 

PRICE POINT:

Mid-High 

CUSTOMERS FEEL: 

“I’m on the leading edge/I understand the secret Universal laws”

DIFFERENTIATING FACTOR: 

Truly original, “leading edge” brand/product that can + will produce definite results.

MAGICIAN BRAND ARCHETYPE EXAMPLES: 

CORPORATE/POPULAR: Disney, Tesla, Dyson, Energizer [Energizer Bunny], M.A.C. Cosmetics, TED Talks, Tesla, Red Bull, Snickers, MasterCard, Make-A-Wish, Weight Watchers, Botox, Olaplex Hair, Dry Bar Hair Salon, Sally’s Beauty Supply, Wayfair, West Elm, Regent Seven Seas, Riedel Glassware, Thorne Supplements, Masonic Order

MYTHOLOGY/FICTION: Jesus [Christianity], Buddha, Persephone [Greek], Medusa [Greek], Ariachne [Greek], Gandalf the Gray [Lord of the Rings], Merlin [King Arthur], Loki [Norse], Harry Potter, Yoda [Star Wars, Mary Poppins, Glenda [Wizard of Oz], Samantha [Bewitched], Regina George [Mean Girls], Mystique [X-Men], Ursula [The Little Mermaid], Bryan Cranston [Breaking Bad], Geralt of Rivia [The Witcher]

PERSONAL BRANDS: Tony Robbins, Elon Musk, David Goggins, Lewis Howes, Ben Greenfield Fitness, Meghan Markle, Frank Abagnale, Jr. [Catch Me If You Can], Kim Kardashian, Abraham Hicks, Bob Proctor, Rhonda Byrne, Benjamin Franklin