CUSTOM BRAND STRATEGY:
WHO I SERVE
If you're a:
• Entrepreneur just getting started with a viable product, but no idea where to start with digital marketing
• Established Business Owner struggling with Client Growth and/or stagnated Marketing + Sales
• Specialized Professional launching your own practice in need of a clear Branding + Marketing direction
I’m here — to get you to next-level success.
By the end of working with me you’ll have 100% BRAND CLARITY ---
So you can STOP WASTING TIME TRYING TO UNDERSTAND MARKETING and get back business:
DOING WHAT YOU LOVE, serving IDEAL CLIENTS.
WORK WITH ME
CLIENT PROCESS:
WORKING WITH ME
We'll begin your Brand Strategy process by clarifying the marketing challenges that have been holding your business growth back.
We’ll then clarify your Entrepreneurial desires, needs and growth goals of your business.
Once I understand exactly who you are as a Brand, how you’re currently stalled in growth and where you ultimately want to be headed, I'll take over the heavy-lifting data-driven research:
• Current Industry + SEO trends
• Consumer Psychology + Behavioral trends
• Best Industry Content Platform + Format Types
• Market + Competitor Analysis
To create your BRAND STRATEGY PLAN and GUIDEBOOOK.
WORK WITH MECLIENT DELIVERABLES:
BRAND STRATEGY GUIDEBOOK
At the end of our time together I‘ll deliver a BRAND STRATEGY GUIDEBOOK containing Brand Assets in section below.
Your Brand Strategy Guidebook will function as a standardized, systemized MARKETING OPERATIONS MANUAL.
Founded upon your identified BRAND ARCHETYPE,
your Guidebook will contain all the tools and systems you need to implement a streamlined, systemized marketing strategy designed to attract DREAM CLIENTS.
You can personally implement the Guidebook OR hand off to a Brand Designer, Content or Marketing Manager.
Your Guidebook will give you everything you need to market your Brand to the exact clients you need ---
to grow revenue, profits, opportunity and ultimately — MANIFEST YOUR DREAM:
an authentically aligned,
profitable,
joyful,
sustainably SUCCESSFUL BUSINESS.
WORK WITH ME- MISSION -
PURPOSE
WHY your brand exists.
Your deeper reason. What you stand for in the world.
VISION
WHERE you're headed.
Clearly directing all actions towards ultimate aim.
MISSION
WHAT you actually do.
What, how + to whom you serve clear benefit outcome.
VALUES
HOW you operate.
Core principles guiding all business operations.
- CLARITY -
CLIENT ARCHETYPE
WHO you specifically serve.
Demographics • Psychograpics • Desires
BRAND ARCHETYPE
HUMAN CHARACTER of your brand.
EMOTIONAL CONNECTION you offer to clients.
The most powerful force behind all consumer buys.
BRAND HERO JOURNEY
Clear BRAND PROMISE.
Transformation benefit you offer clients.
- STRATEGY -
TOP 1% NICHE
DIFFERENTIATING MARKET FACTOR
Analyze competitors. Leverage your superpowers, create a 1% MARKET NICHE.
ONE-AND-ONLY OFFER
UNIQUE VALUE PROPOSITION
What makes you the ONE-AND-ONLY BRAND meeting exact needs of your client.
BRAND NARRATIVE
STORY • VOICE • CONSISTENCY
Clear messaging guidelines to communicate Mission, Purpose + Value.
- EXECUTION -
CONTENT PILLAR SYSTEM
PLATFORMS • SEO • METHOD
Content marketing type, topic + strategic platform distribution focus.
MARKETING ROADMAP
FOCUSED + SUSTAINABLE PLAN
Where, When and How you'll consistently share content to attract ideal clients.
Looking for BRAND IDENTITY, CONTENT MARKETING + STRATEGY RESOURCES delivered straight to your inbox?
Sign up for my newsletter below:
